“Coolness in 2011 often involves delivering and consuming services, resulting in stronger business outcomes. The increased focus on service delivery and consumption is part of a consumer-driven desire for technology to take a back seat in favor of good services that drive business results”1
“This behavior is a continuation of trends we outlined in the 2010 Cool Vendors reports — namely a focus on enabling people to deliver better business results through consumption of both services and technology”1
1 Cool Vendors 2011: Delivery and Consumption of Services is Empowering, and Cool.
May 2, 2011 ID: G00212815